Unparalleled Lottery Experience
The only provider in the world offering truly integrated lottery technology and prize indemnity from a single source.
Est. 2010
One of the first to explore international online lottery markets.
10+ Brands Powered
Trusted by operators across Africa, Europe and beyond.
15+ Years Experience
Longstanding experience across online lottery and gaming markets.
Global Lottery Focus
Dedicated to lottery infrastructure across regulated markets.
Full-Service Partner
One group supporting platform, operations, and prize indemnity.
Complete Online Lotto Infrastructure
In 2010, 33Labs was one of the first technology companies to explore the international online lottery market. When the industry was fragmented and underserved, 33Labs built proprietary software and spearheaded ethical practices, earning a reputation as the go-to solutions provider in the sector. Over the following 15+ years, we grew our platform into a fully integrated B2C lottery management solution... powering lottery, raffle, and sweepstakes operations for operators across Canada, South Africa, the UK, Kenya, Australia, and beyond.
Timeline
"Results-driven. Ethical. Built for the long game."
Alongside that technology journey, the same team experienced first-hand the frustrations of the prize indemnity market... as operators, not vendors. Finding only costly, opaque coverage options with uncertain protection, we built SureX1 (now PrizeLabs) to solve the problem from the inside out. Today, under the 33Labs banner, both capabilities sit under one roof. We are the only provider in the industry offering truly integrated lottery technology and prize indemnity from a single source. That's not a marketing line. It's a structural advantage no competitor can currently claim.
Lottery Tech Stack
Lottery Infrastructure
Lottery, raffle, and sweepstakes managed from one back office. Every game type in one system, with the flexibility to add new products as your business grows.
Singles, syndicates, and bundled products configured to your business model. Define your own product rules, pricing structures, and player flows instead of reshaping your operation around rigid software. One system for everything you run today and everything you plan to launch.
Prize Warranty
Specialist indemnity management and prize indemnity... built by operators who knew exactly what the market was missing. SA-certified.
- Prize Indemnity Warranty
- Indemnity Assessment
- Prize Fulfilment
- Global Coverage
"The only provider offering integrated technology and prize indemnity from a single source."
While other's gesture toward both technology and prize indemnity, none genuinely own both sides under one roof. Where it appears, the indemnity piece is typically a third-party arrangement bolted on. 33Labs is the only exception... and that changes everything for the operators we serve.
How We Operate
Nearly two decades in business is built on more than good technology. It's built on how we show up for clients... consistently, transparently, and with long-term thinking.
Transparency First
We believe clients should have full visibility into what they're buying, how it works, and who underwrites it. No hidden structures, no ambiguous policies, no surprises when you need us most.
Ethical Operations
Our approach is grounded in ethical practice... from how we price our products to how we engage with regulators. We operate in regulated markets and take that responsibility seriously.
Long-Term Partnerships
We position ourselves as partners, not vendors. Our goal is to support client success over the long term... adapting to market trends, scaling with your business, and staying ahead of regulatory change.
Operator-First Thinking
We've been on your side of the table. Our products were built by people who understood operator pain first-hand... which is why they solve problems other providers don't even recognise.
Lotto Focused Specialists
We focus exclusively on lottery. We don't spread ourselves across every corner of iGaming, which means we can credibly claim to be specialists... and our clients benefit from that depth of focus.
Results Driven
Intelligent, scalable solutions with a clear commercial outcome. We track market trends, anticipate regulatory developments, and build products that translate directly into revenue and growth for operators.